Breakouts with TRG ARTS
TRG Arts (The Results Group for the Arts) is an international, data-driven consulting firm that teaches arts marketers, fundraisers and executive leaders a patron and loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for more than 20 years, TRG Arts has gained a reputation for achieving results and building successful business models for non-profit and commercial arts organizations. TRG Arts is an industry pioneer in areas including audience loyalty development, membership and the subscription model, and dynamic pricing.
Box Office Track
The Box Office is Dead. What are you going to do about it?
TRG Arts Facilitator: Kate Hagen, Senior Consultant
In this digital age, box office staff frequently spend more time as tech support than selling tickets. With over 70% of ticket sales now occurring online, many ticketing platforms would lead you to believe that there isn’t a need for a box office anymore.
Before you hire Siri and Alexa to manage your call center, the box office track will explore the central role these front line staff play in managing patron relationships – from first-time ticket buyers to your most invested major donors – and why, now more than ever, it is critically important to do so. We’ll identify real-world opportunities to enhance the patron experience with hospitality, and strategic tactics to grow earned and contributed revenues at the point-of-sale.
Marketing: Creating Friends with Benefits.
TRG Arts Facilitator: Keri Mesropov, Vice President of Client Services
Once upon a time, it was a fund-raisers job alone to create bountiful bonds with patrons. In the “now,” building high-returning relationships is everyone’s job in the world of arts administration. After all, the subscription model isn’t dead. It is our marketing superstars who cultivate single ticket buyers into loyal subscribers - ripening these patrons to be “donor-and-advocate-ready.”
But is your marketing department ready?
Join the marketing track to explore the essential evolution of marketing’s role in your institution. No longer is it just marketing’s job to sell. No longer can marketing and development strive for separate goals: We must build strategic initiatives and creative campaigns that work in alignment. And rely on data to catapult relationships that will have your organization in the black with predictability.
Sustainable Cultivation for the Netflix Age
TRG Arts Facilitator: Jim DeGood, Director of Client Services
In an age where entertainment is impersonal yet personalized, and choices are ever-growing and on-demand, how do savvy arts administrators build and cultivate meaningful relationships with patrons beginning with the very first transaction? It’s no longer enough to rely on a major gifts program to fund the new and innovative works, or to close a budget gap.
Is your development team ready for 360-degree cultivation?
The development track will explore how important cultivation of relationships within your organization is as externally. Patron engagement trends are changing, and our own messaging must change along with our patrons. In acknowledgement of these changes, we will use data to build cultivation plans for small-, mid-, and major donors, and will integrate this important cultivation work with the critical need to grow contributed revenues sustainably.
Leading Teams that Get Results
TRG Arts Facilitator: Anita Hansen, Senior Consultant
Results require strategic investments in your organization’s time and money. As the chief strategist, your leadership is the most powerful tool to leverage those resources. Are you leading a unified team? In the arts administration model of always having more opportunities than resources, do your team members have clarity on their best yes?
Join the executive track to explore an integrated, accountable, and customer-focused leadership model for teams that drive results. Topics include:
Making realistic commitments and consistently keeping them
Creating incentives and physical places for teams to work in an integrated way
Ensuring cross-departmental/integrated objectives are set and monitored
Ensuring individuals and teams own their targets and are accountable for their results
Placing the customer at the core of the business and aligning activities to the customer’s needs
Measuring key customer metrics to ensure positive results