The Audience Building Summit is a new conference bringing together some of America’s most prominent voices in the exploding field of audience development. Besides sharing best practices in attracting and retaining new audiences, this conference helps guide arts leaders into new realms of organizational transformation resulting in fresh revenue, energized patrons and greater community impact. In the brave new world of audience-building, marketing directors, development directors and executive directors vibrate on the same frequency, opening the door to increased numbers, diversity, artistic excellence and long term sustainability.
The Audience Building Summit is hosted by the Georgia Repertory Theatre, an innovative partnership between the Springer Opera House - the State Theatre of Georgia – and the Columbus State University Department of Theatre. For three years, this organization has engaged in the development of out-of-the-box techniques for American arts institutions to have a greater economic impact in the communities they serve, create jobs and make their programs more essential to its citizens.
The Springer Opera House, the 148 year-old State Theatre of Georgia and a National Historic Landmark. The Springer is located in the heart of the vibrant arts district of Uptown Columbus, Georgia – home to nine theatres, numerous galleries, a public art walk, university art, music, theatre and dance departments, restaurants, cafes, pubs, shops, bakeries, bike rentals, a zipline between Georgia and Alabama, a gorgeous 22 mile long Riverwalk along the Chattahoochee River and the world’s longest urban whitewater course.
According to a recent study by the National Endowment for the Arts, about 13% of adults in your community want to attend arts events but somehow never make it to the show. For those who take a chance and come for the first time, over 90% of them don’t return for the next event. What’s going on here. The basic answer is personal engagement but the tools for engagement are many. The Audience Building Summit puts you in the same room as the trail blazers in this new field and their message is: “Transformation begins here.”