Audience Building Summit
Detailed Schedule

October 17, 2019

Check In

Stop by the Grand Lobby of the Springer Opera House to check in, get a detailed itinerary, pick up conference materials, and more. 
Also, explore the Historic National Landmark, Emily Woodruff Hall, and the Hall of Legends.

October 17, 2019

Keynote Address

Join us in the beautiful Emily Woodruff Hall of the Springer Opera House for a very special Keynote Address by Penelope McPhee from The Arthur M. Blank Family Foundation on Audience Building, retention, and data collection.

October 17, 2019

Opening Night Reception

Join us for an open bar Networking Hour in the Grand Lobby and Springer Saloon. Meet your peers from arts organizations across the southeast, discuss new audience building initiatives and enjoy special entertainment. 

Details on Entertainment to be announced this summer.

October 18, 2019

TRG Arts - Session 1

Join TRG Arts, Resource Consultants for the Arts, to learn about Data Collection, the Essential Journey of a Patron, work with other organizations to discuss best practices, and begin your Audience Building Ascension through this amazing consulting group.

October 18, 2019
12pm - 1:30pm

Lunch - On Your Own

Enjoy a lunch on your own in the vibrant Uptown Columbus area. We will offer discounts to local restaurants, coffee shops, and delis in the Uptown area. Discounts made possible for conference attendees through the Columbus Visitor's Bureau. See Sponsor page for more info about the CVB!

October 18, 2019
1:30pm - 5:30pm

TRG Arts - Session 2

Continue the Ascension with TRG as they get more detailed in the Essential Journey of a Patron. Delve into your database, or lack thereof, to understand the importance of a healthy database for mailings, e-blasts, telemarketing, and more!

October 18, 2019
Friday Evening

Explore Columbus

This is your time to explore more of the amazing things the Uptown District has to offer. Zip-line across the Chattahoochee into Alabama, take a stroll down the 15-mile linear park on the bank of the Chattahoochee River, explore local eateries and bars. Click the link below for more information on the vibrant Uptown District.

October 19, 2019

"How We Did It" Success Stories & A Call to Action

Join us in Emily Woodruff H for a call to action led by Terri Theisen and Paul Pierce. "Where do we go from here?" you may ask. Paul and Terri have the answers. Learn how to apply your newfound information on Audience Building, and take your organization to the next level through all techniques learned throughout the weekend.

Learn More